Week 4 3/3

They claimed in their piece that digital marketing has become big. When meaning big, they meant useful in the real world. Furthermore, they mentioned affiliate marketing – the process of making money by promoting other people's products, and earning commissions, as something that people could do as their career. Because of the potential of making six-digits, or even seven-digits.
He mentioned information regarding affiliate marketing as well as to persuade the audience to consider trying affiliate marketing. One of the reasons that they stated for the audience to become an affiliate was "start up costs are super low". He claimed normally to start a business there would be quite an amount of money being spent just to retail space and stock inventory, while doing affiliate marketing all you need is a computer with an internet connection. In addition, he mentioned "you don't need any expert knowledge" since affiliate marketing can be learned without a PhD, and they claimed with an "eager-to-learn mindset" pretty much you could learn affiliate marketing easily.
He mentioned different techniques to do affiliate marketing. One of it being SEO, or search engine optimization. Being able to use keywords on websites in such that have low competition, so the websites could rank high in certain searches on a search engine depending on the actual keywords. He also mentioned an another technique that can be incorporated to marketing, which would be SSM, or social media marketing. Basically building up social media accounts to have a large amount of followers, and market products to the large fan base.
I, too, agree on their point of digital marketing becoming big in a way. In several different articles on the Internet like the one written by US News & World Report, it seems that in the modern day, digital marketing has become one of the jobs that are in demand. Also affiliate marketing is pretty much related to digital marketing because of affiliate marketing relies on the digital marketing skills, itself. As well in many freelancing websites such as freelancer.com and upwork.com, there are many jobs that are being posted daily, that want some assistance in digital marketing.
I would also agree with the methods of digital marketing that the author of the article seemed to use. For instance, SEO is quite important to get your website, or whatever to get exposed to new people by having high ranks in certain searches. That way, there would be more traffic being gained through this method, and most likely there would me more amounts of people that would buy the products that the affiliates are promoting. SMM can also help with getting traffic from the amount of followers from the social media accounts to the person’s, personal website.