4/20

They claimed that with social media marketing it's a useful method of digital marketing that quite an amount of individuals, and businesses use. They claimed that it's “completely different from what people would think”. Most people would think "oh it's just like how I run my own social media account", though in reality social media marketing is all about creating strategies; strategies that has a main purpose of attracting social media users to their profile and hopefully gain followers/engagement so they'll be future customers for the individuals and businesses. A method that would help gain organic traffic as well generating sales.

They claimed many types of strategies that social media marketers use for their work that’s effective. One of the strategies would be using/running ads on different social platforms like Facebook ads. That it’s a good way to reach to a large audience with the paid traffic. Another would be posting in certain times. Research is shown that different social media platforms have high engagement in certain times of the day. Like the times, “research also shows that in certain days there’s more engagement than others”. In addition, using certain hashtags like the ones, trending helps expose you social media profile to more of the platforms users.

In addition, they claimed about posting new posts with different types of media content increases in engagement. Things like graphics, catches the social media users’ eyes, and making them to want to check the post out. Which helps with adding more likes, comments, etc… to the social media profiles. Also videos have been a trending type of media to engage with the users as well.

I agree with it being a good method to drive traffic to a website, or help getting sales. These days, millions of people on Earth uses social media, and it’s important to try to get some of those people to actively follow the businesses’ accounts in their respective niches. Generating leads which get some conversions, and those leads would most likely become customers. Also I could also think that strategy does play in social media marketing since most people that use social media just “hangs out” in a way. To try to get customers from social media must be difficult since most social media users don’t use it for the main purpose of buying products.

I also agree with some of their strategies being effective if this field. Such as timing, some people would be working during the day, be in school, or in other parts of the world, sleep. So certain timing of posts would get a good amount of engagement. Furthermore, I agree with using different types of media like graphics. To attract/appeal to the social media users to make them wanting to check the businesses’ social media account.